Qualitative Research


IDS-Hamkaar offers high-quality qualitative research expertise and services across all areas of market and social science research. The distinguished research team at IDS-Hamkaar, comprised of Afghan research professionals and international experts further bolstered by a worldwide network of independent consultants, Subject Matter Experts (SMEs), analysts and academics, has unrivaled expertise in designing and executing superior qualitative research using the full range of methods including focus groups, in-depth interviews, case studies, content analysis, observation and reflection field notes. Backed by a nationwide network field staff, IDS-Hamkaar conducts qualitative studies throughout Afghanistan either as standalone projects or as part of its wider mixed-method research projects.


  • Focus Groups
  • In-Depth Interviews
  • Key-Element Profiling
  • Case Studies
  • Target Audience Analysis
  • Media and Propaganda Monitoring
  • Media and Propaganda Analysis
  • Social Network Analysis
  • Atmospherics Collation
  • Area Assessments and HTI
  • Campaign Measurement of Performance (MoP)
  • Campaign Measurement of Effectiveness (MoE)
  • Market Assessments for Corporate Clients
  • Risk Analysis for Corporate Clients

Political, Economic, Cultural, Theological, Sociological and Anthropological Analysis